PERFORMANCE MARKETING · DIGITAL ADVERTISING

Turn attention into measurable growth.

We help businesses plan, launch, manage and improve digital advertising campaigns across Meta(Facebook, Instagram, Whatsapp), Google, LinkedIn, X and other advertising platforms. Our primary expertise is performance marketing — focused on the right audience, the right message and measurable outcomes.

Strategy
Campaign Management
Ad Creation
Reporting
A/B Testing
EGT PERFORMANCE STUDIO
CAMPAIGN PERFORMANCE
GROW
SMARTER.
Performance Strategy + Data + Optimization
FOUNDATION & TRACKING

Build the right advertising foundation first.

Before campaigns begin, we can help establish the essential accounts, tracking and measurement infrastructure required for your digital advertising ecosystem.

01 · SOCIAL

Social Media Setup

Facebook, Instagram, Whatsapp, Linkedin, X - Professional social media account setup and configuration to establish a consistent foundation for your brand's digital presence.

02 · GOOGLE

Google Media Setup

Google my business, Google search console, merchant centre - Setup and configuration of the required Google ecosystem based on your advertising and measurement requirements.

03 · GTM

Google Tag Manager Setup

Tag Manager configuration to organize marketing tags and support cleaner tracking implementation.

04 · ADS

Google Ads Setup

Google Ads account and campaign-ready configuration based on the advertising structure required for your business.

05 · CONVERSION

Google Conversion Setup

Conversion tracking setup to help measure important actions and understand campaign performance.

06 · VIDEO

YouTube Channel Setup

Professional YouTube channel setup and basic configuration for brands using video as part of their digital marketing strategy.

PERFORMANCE CAMPAIGNS

Campaign strategy built around performance.

Our campaign management covers strategy, ad creation, reporting and continuous testing. Creative production can be handled by your company or by EGT depending on your requirement.

GOOGLE ADVERTISING

Google Ads Management

Performance-focused Google Ads management covering campaign strategy, ad creation, reporting and continuous testing based on campaign goals.

Google Ads Campaign Strategy
Campaign & Ad Structure
Ad Creation & Campaign Launch
Performance Monitoring & Reporting
A/B Testing & Optimization
Option A · Your Company Provides Creatives You provide the required image or video creatives. EGT handles campaign strategy, ad setup, management, reporting and testing. This option can be priced lower.
Option B · EGT Creates the Creatives EGT creates the required image or video creatives as an additional service. Creative production is charged separately.
MULTI-PLATFORM ADVERTISING

Advertise where your audience spends time.

We can plan and manage advertising campaigns across multiple digital platforms based on your target audience, business objective and market.

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LinkedIn Advertising

Campaign strategy, audience targeting, ad management, reporting and optimization for B2B and professional audiences.

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X Advertising

Campaign planning, audience targeting, ad management, reporting and optimization for brands using X as an advertising channel.

YouTube Advertising

Video advertising strategy and campaign management for businesses looking to reach audiences through YouTube.

Other Ad Platforms

We can support advertising across other suitable platforms based on your industry, audience, campaign objective and market.

Retargeting

Campaign structures designed to reconnect with audiences who have already interacted with your business where supported.

A/B

Testing & Optimization

Continuous testing of campaign elements to identify stronger performing combinations and improve efficiency.

OUR PERFORMANCE APPROACH

From campaign setup to continuous optimization.

We treat advertising as an ongoing performance system rather than simply launching ads and waiting for results.

01

Understand

Understand the business, offer, audience, market and campaign objective.

02

Plan

Create the campaign structure, audience approach, messaging direction and measurement plan.

03

Launch

Configure campaigns, ads, targeting and tracking before launching the agreed campaign.

04

Measure

Monitor campaign data and prepare performance reports based on the agreed reporting structure.

05

Optimize

Use testing and performance insights to improve campaign decisions over time.

06

Scale

When performance and business conditions support it, identify opportunities for controlled campaign growth.

MORE FROM EGT

More than advertising.

Performance marketing is one part of our end-to-end digital solution ecosystem. We can also support the technology, creative and digital foundations around your campaigns.

Website Development

Business websites, dynamic websites and large-scale ecommerce solutions.

WhatsApp Automation

WhatsApp Business API setup, automation and customer communication solutions.

Graphic Design

Logo, social media, brochure, flyer, packaging and other creative design services.

Video Production

Brand, product and social media video content production and editing.

SEO

Search engine optimization and organic digital growth support.

Software & Mobile Apps

Custom software, SaaS and mobile application development solutions.

READY TO GROW?

Let's build a performance strategy for your business.

Tell us your business goal, target audience and advertising requirement. We'll understand the requirement and help identify the right campaign structure and service scope.

Talk to EGT →